2 December 2023

Getting SEO for your business aims to increase qualified traffic, improve the visibility of your brand and, of course, attract more potential customers.

In a short time, the Internet has revolutionized the universe of consumers and millions of people spend more and more time online; making Google one of the first search options.

Therefore, companies must find the most appropriate strategy to stand out and appear first in Google.

Why should my business consider SEO?

Why should the business invest in marketing? The following statistics will give you some of the reasons why your company should consider SEO as a good digital marketing strategy.

  • More than 85% of consumers turn to the Internet to search for products and services.
  • more than 80% do not go beyond the first page of Google. 

Without a doubt, these statistics are good reasons to apply SEO Search Engine Optimization.

Steps to position your company with SEO:

Whether you create the  SEO strategy yourself or hire a digital marketing agency, it is essential that you know the following:

Create a friendly website

Today, it is not enough to create a beautiful and striking website. Now your website must be designed with the user and Google in mind.

Thus, you have to consider the user experience to achieve good positioning in Google.

In addition, your web page must have a fast loading time and a responsive design (adaptive for mobile devices). Finally, consider web usability so that visitors find what they are looking for quickly and easily.

Strategically select your keywords

It is also important to carry out a thorough investigation of the keywords. The keywords have to be focused on the products or services of your business, considering the number of searches.

For this, we advise you to use the Google Keyword Planner or Ahrefs. Once the study is done, correctly include the keywords in the content of your website.

Create your profile on Google My Business

To position your business, Google offers us the Google My Business tool, where you can manage your business information (location, name, images, etc.).

So, every time they search for your company or words related to your sector, you will appear on Google; Also, you will have a presence on Google Maps (geolocation).

Finally, users will be able to interact with your brand through comments and ratings, which will further increase your presence and credibility.

Invest in SEO Positioning service

All of the above strategies will improve together if you invest in a specialized SEO Positioning service.

It will help you to have advice from the beginning of your project and you can have better results if you have specialists. This service can focus on your SEO strategies.

Look for a Digital Marketing Agency

Many Digital Marketing agencies offer SEO Positioning services within their personalized packages. With the help of these specialists, you will be able to improve your campaigns and position yourself in Google effectively, and with better results.

Do you have a website and don’t know how to position it first in Google? At Digital Specialist, we have the best SEO professionals, trained to generate strategic solutions tailored to your needs.

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